Marketing an ebook can feel overwhelming, especially when you’ve poured weeks or even months into writing it and then realize that publishing is only half the journey. Many authors assume that once their ebook is live, readers will naturally find it but in reality, visibility takes effort. This forum discussion is a great place to talk honestly about the marketing moves that truly make a difference, especially for indie authors who don’t have big publishing teams behind them. Sharing real experiences helps everyone avoid trial-and-error mistakes and focus on what actually works. One of the first things every author should understand is that having a clear ebook marketing strategy saves both time and money. Instead of randomly posting links or running ads without direction successful authors usually start by identifying their target audience and choosing platforms where those readers already spend time. Whether it’s email lists social media groups blogs or online communities consistency and planning are far more effective than short bursts of promotion. Another powerful move is building relationships before selling anything. Readers are more likely to support authors they feel connected to. Offering value through free content behind the scenes insights or helpful tips related to your ebook topic can slowly build trust. Many authors also overlook the importance of a strong book description and cover these are marketing tools not just creative choices. A compelling cover and a clear benefit driven description can significantly improve conversions. Timing also plays a major role. Launching an ebook without pre-launch buzz often leads to disappointing results. Authors who share previews, cover reveals, or early reviews tend to see better engagement when their ebook goes live. Even after launch, marketing shouldn’t stop. Updating promotions testing new platforms and revisiting your messaging can extend the life of your ebook far beyond its release date. Forums like this are valuable because marketing trends change constantly. What worked last year may not be as effective today, and learning from others’ successes and failures can save a lot of frustration. Whether you’re experimenting with ads influencer outreach or content marketing discussing real world outcomes helps everyone refine their approach. At the end of the day marketing isn’t about being pushy it’s about being visible and helpful. When authors focus on connecting with the right audience and delivering genuine value ebook promotion feels more natural and rewarding. I’m curious to hear what marketing moves others here swear by and which ones didn’t meet expectations.